1. Natial radio : kiss
it is owned by a conglomerate Bauer Media Audio UK there is music and a bit of talking about sports and current events kiss has advertising for the masses for big company as an example tic tacs
karang:
is a well establish brand since 1981 reasons popular topics of music the radio station specializes in rock broadcast to the west midlands cross media ownership the radio station has only been going since 2004 can be heard on DAB has 1.4 million listens a week due to technological convergence this has allowed the reach to be wider also assess rive an app for digital natives and FM for digital migrants kerrang is horizontally integration has awards makes a album of top played songs website radio DJ is a presenter johnny doom / loz guest. website has lots of promotions target audience 39% female 61% male 15-35 age range music played nirvana green day led zeppelin ABC1 is half there audience average 7 hours a week karrang magazine more male audience more diverse in the age range.
public radio BBC radio 2
it is a public radio station so not part of a conglomerate there is news sports music and talking about storys and interviewing guests it dose not have adverts
reagnal - hallam fm
hallam fm is a raido station in Sheffield that is owned by bauer media the target audience for the radio station is 25-44 years old playing contemory music and talking and advertising for local buinis and student events with there biggest presenter is big john who dose a breakfast show more females listen to hallam fm then men
it is owned by a conglomerate Bauer Media Audio UK there is music and talking there is adverts for local buisnis there is lots about student events and life 25-44 year old is the target audience south Yorkshire biggest radio station the station focuses on contemporary music, big john biggest presenter, Becky hayes, jk and joel are other presenters on the radio station the company has cross media ownership the company has horizontal integration so they can make a brand across 3 different media and with local and national raido there competitors - radio 1 - capital FM - BBC Sheffield - peak FM there audance figers from RAJAR selling figgers to advertise RAJAR use online diaries, audience sampling some of there statistics gender racio 54 female - 46 - male, stay at home mum make more of the persentige 7:10 - whats trending - news in the celebrity world which is inviting for mum. TSA - target sample area - Sheffield, doncaster, worksop
corporate social responsibility - part of being a conglomerate got to be seen giving back to the community
cash for kids - grate yourksure run - host meddowhall light switch on
sponcer both Sheffield football teams
community - Sheffield live
it tells people about local events story music and advertising for local buisinis most music is from local bands and unsigned artists diverse audience to represent "community radio station are small scale not for profit radio stations operated for the good of the members of the public or particular community in order to diveler social gain". cominity raidos stations must previde a servace for underserved groups, must provide training or education to people not employed by the station most workers are volentirs. run by commedia Sheffield ltd its run by sangita basudev has to follow broadcasting act (1990) community radio order (2004) broadcast in Sheffield including dore meadohall diverse with asian and pop rnb some shows in Chinese and Hindi funded by advertising they can not get 50% more of there running costs vire adverting the rest from donations and the government and charity of com gives the station money can assess live, website
internet - The Joe Rogan Experience
it is owned by jo rogan who has a deal with spotifi it interviews people and dose advertise with hacing sponcers the people interbvuewd are infuancal or controversial to engage viewers
non profit - Be The Star You Are Inc
it is a charity to support people in need mainly women and childen strugling it talks about helping people it dose advertise local buisnis and chartys to help people
comparison
Based on the above, Kiss is made by a conglomerate, Hallam FM and Kerrang. They all have in common the fact that their audience is wide because they can use their subsidiaries to help them target a wide audience through contemporary and popular music. However, the stations above that doesn't have this integration is Sheffield Live which is a community radio station. Their aim is different to a conglomerate who want to make a lot of money whereas Sheffield Live's aim is to serve the underserved. This is why they don't play lots of contemporary music but music from different cultures. Both Indies and conglomerates both can use the opportunities of technological convergence to boost the amount of listeners due to both being able to broadcast via FM, DAB and apps.
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